Media buying & scaling
Account structure, budgets, and daily optimization. We scale what earns its spend and kill what doesn't — fast.
Meta advertising · Health & skincare
Media buying, built for the hardest categories on Meta.
Northstar Group is a performance marketing company. We plan, write, design, and buy paid social end to end — and we do it in the two categories where ads are hardest to get right: health and skincare.
One channelMeta — Facebook & Instagram, done properly
Two categoriesHealth & wellness, skincare & beauty
Four continentsCampaigns across the Americas, Europe & Asia
Four languagesEnglish, French, Spanish & Japanese
What we do
Everything between the idea and the purchase.
Most agencies run your ads. We build the whole machine: the angle, the creative, the media buying, and the page people land on — because performance lives or dies in how those parts fit together.
Creative strategy & production
Research-driven angles turned into static and video ads, produced in-house and iterated on what the numbers say.
Copy for regulated categories
Health and beauty claims are where accounts get in trouble. We write plain, honest copy that clears review and still sells.
Landing pages & advertorials
The click is half the job. We build the pages after it — editorial pre-sell content and landing pages tuned to convert.
Tracking & reporting
Pixel and Conversions API set up correctly, and reporting that tells you what to do next — not just what happened.
International expansion
Native-language campaigns, localized creative, and market-by-market rollout — we run programs in four languages today.
How we work
A simple system, run with discipline.
01
Research
We study your product, your market, and what people actually say about both — then shortlist the angles worth money.
02
Build
Ads, copy, and landing pages produced as one coherent funnel, with claims your compliance reviewer can live with.
03
Launch
Structured tests with clean measurement, so winners are real winners and not attribution noise.
04
Scale
Budget follows evidence. We scale winning combinations, refresh creative before fatigue, and report in plain words.
Why Northstar
Built for health & skincare, not adapted to it.
Generalist agencies treat regulated categories as a nuisance. For us they're the whole job — and the reason clients come to us after ads elsewhere kept getting rejected or quietly underperforming.
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Ad policy fluency
We know what Meta's review actually rejects in health and beauty — and write creative that passes without losing its punch.
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Everything under one roof
Strategy, creative, buying, and landing pages by one team. No handoffs, no finger-pointing between vendors.
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Operator speed
New concepts go from idea to live in days. Creative testing is a weekly rhythm, not a quarterly project.
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Plain-language reporting
You'll always know what we spent, what it returned, and what we're changing next week — in words, not dashboards.
Tell us about your product.
A short email is enough — what you sell, where you sell it, and where paid social stands today. We'll reply within two business days with an honest read on whether we can help.